Our Story

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“Ocean Vodka is a family effort and a true labor of love. Three generations of our family, The Smiths, have grown up on the beautiful island of Maui, where the Pacific Ocean is our playground and sanctuary. Our family embodies a deep love and respect for the ocean and the natural beauty of our home. This appreciation and the drive to be more eco-conscious, to strive for sustainability, ultimately led to the creation of Ocean Vodka in 2005.

IMG_0711We started with the intention to start a business on Maui that presented an agriculturally based, non-perishable consumer product. Our business would support our local community, and be sold around the world as well as enjoyed by our extensive and ever-flowing tourism base. Why a high-end vodka? Simply, we like to indulge in the finer things in life, and the ingredients were at our fingertips.

We set out to create the best vodka in the world…a lasting brand that would present a clean and pure product into the marketplace. We did research, made friends. Tested it. People loved it. They wanted more. As a family we took Ocean Vodka from concept to reality in one and a half years.

IMG_0443Seven years later, we enjoy our success. Ocean Vodka is marketed in 34 states, Washington, DC, and 2 provinces in Canada, and expanding fast into North America, South America and Asia. Ocean Vodka has been the exclusive vodka on Hawaiian Airlines since 2007, and is the best-selling spirit from Hawaii. At Ocean Vodka Organic Farm & Distillery, Ocean Vodka has control of all supply and production of our spirit family, with farming, distillation, manufacturing, marketing and sales consolidated for the first time since the brand’s inception in 2005. The new facility further solidifies Ocean’s growing presence in the marketplace, and will support a ten-fold increase in business and new opportunities to expand production into rums and whiskies.

Our spirit of aloha – positive energy and harmonious living – is a pervasive attitude in our family. This passion for life is exemplified in our carefully handcrafted vodka – crisp, natural, clean and thoroughly enjoyable.”

Shay Smith, Founder & President